Hoffman, Frank

Frank Hoffman’s first serious job was as art director for the Chicago American, where he illustrated a wide variety of sporting and arts events. On his first trip West, in 1916, he met one of his heroes–Leon Gaspard–in Taos. Hoffman stayed on, bought a small ranch, and raised animals he would use as subjects for his paintings. He did work for The Saturday Evening Post and produced calendar art and advertising for The Great Northern Railway and Brown & Bigelow.